Chairman of the Board of Directors of the Communication and Information Technology Regulatory Authority of Kuwait (CITRA) , Eng. Salim Al-Ozainah stressed the importance of call centers, keeping abreast the great progress achieved in order to provide and improve services in Kuwait. Eng. Salim Al-Ozainah said in a press statement on the sidelines of the inauguration of Kuwait's first call center yesterday, that “Kuwait is keen to keep up with the major developments in call centers by reviewing the most important developments and discussing ways to improve performance and advance the quality of services provided by the centers in both the public and private sectors.” He also said that the one-day forum will “raise important issues, such as quality assurance and improvement of customer services through call centers and technology thereby increasing the practical experiences of the call centers of a number of local organizations,” pointing to the participation of government agencies and private companies in the forum. 

Business Development Manager at Advantage Marketing and Public Relations, Ehab Al Sayed, said that “The presence of call centers in various organizations has become very important, and that almost every organization, or large or medium-sized company has a call center. In addition, and in recent years both locally and internationally, call centers have witnessed major developments in their role, capabilities and technologies, making it necessary to hold such specialized forums to follow up these developments among specialists and workers in this field.”

 During Kuwait’s First Forum of Call Centers held under the patronage of HE Mr. Salim Al-Ozainah, Chairman of CITRA, said that “As a result of the increasing role of the call center, companies and organizations have invested a great deal of effort, time and money in developing its performance and efficiency. In order to keep abreast of the great development in call centers, Advantage Marketing organized this forum to serve as a platform to review the latest developments and discuss ways to improve performance and quality of services provided by call centers in the government and private sectors.”